Cornelsen

Offering educational media, materials, and courses, Cornelsen engaged DW with a clear objective: Drawing worldwide attention to Cornelsen's educational media, materials, and courses in the field of "German as a foreign language“ lecturers.

DW reaches German learning audiences

As a trusted news source and pioneer in media development, DW being recognised as Germanys international broadcaster (news publisher), made dw.com the ideal platform for Cornelsen to create awareness and build confidence. 

Engaging Cross Channel Campaign

International audiences on dw.com are interested in education. Newsletter teasers & article and Facebook Branded Posts in German educational programs of DW were created.

Archieving Results

More than 4.7 million newsletter recipients with an average click rate of 13% on the teaser and Facebook posts with up to 970 interactions were recorded.