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More diversity thanks to AI-generated models?

AI-generated models are a cost-effective way for fashion companies to add diversity to their product promotions. Some ad agencies have already specialized in AI-generated advertising. But others are voicing their concerns.

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DW Shift

DW Shift

AI revolution in advertising

AI revolution in advertising

Startups like Rephrase.ai are making ads tailored to small businesses featuring superstars like Bollywood's Shah Rukh Khan. All it takes is a short clip of the star and an AI video generator.

OpenAI's WorldCoin

OpenAI's WorldCoin

Eyeball-scanning to tell AI from human

Eyeball-scanning to tell AI from human

How can you tell humans from AI? Sam Altman’s “Worldcoin” aims at creating digital passports that verify you as a real human – by scanning your eyes. Users who were previously without an ID could do business online.

Künstliche Frauenfigur, Symbolfoto künstliche Intelligenz

Künstliche Frauenfigur, Symbolfoto künstliche Intelligenz

Shift - Living in the Digital Age

Shift - Living in the Digital Age

Artificial intelligence is changing the advertising industry: stars can be easily inserted into video clips, ads can adapt to personal preferences, and AI-generated models make diversity more affordable.