1. Skip to content
  2. Skip to main menu
  3. Skip to more DW sites
In focus
German election 2025Israel and the crisis in the Middle EastSyria
Latest audioLatest videos
Live TV
Business

The politics of branding

August 19, 2021

From cars to jobs and e-shopping: everything has a huge following on social media. Companies now even have dedicated departments to deal with online outrage. Some firms actively take a stance and show their colors.

https://p.dw.com/p/3z5PZ
Skip next section More from this show

More from this show

CGI depiction of two air taxis in front of a skyline

Air taxis: Flying high, or destined to flop?

The hype surrounding air taxis is huge. But they've been called an "ecological absurdity for ultra-rich people."
InnovationDecember 24, 202404:14 min
A robot with a thought bubble containing a question mark

Can AI make mistakes?

Is AI infallible? No. But what explains those at times epic fails?
TechnologyDecember 24, 202401:58 min
Computer-generated image of a small nuclear module

Can nuclear power cover AI's energy demands?

Artificial intelligence needs lots of power. Small module nuclear reactors could be a solution.
TechnologyDecember 24, 202403:37 min
Show more
Skip next section About the show

About the show

DW Made in Germany Sendungslogo Composite

Made in Germany — Your Business Magazine

In a rapidly changing world, MADE in Germany examines the risks and benefits of digitalization and its impact on the way we work, what we earn and how we live.

Go to show Made in Germany