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The 77 Percent — Is Afrobeats under threat?

Mimi Mefo Takambou
March 12, 2024

Afrobeats has become known for global sensations like Burna Boy, Davido, Asake, Arya Starr, and Rema. In 2023, the genre achieved remarkable success, amassing an impressive 7.1 billion streams on Spotify and accumulating over 223 million hours of playtime. But what lies ahead for Afrobeats, as Universal Music Group acquires majority shares in Don Jazzy's Mavin Records?

https://p.dw.com/p/4dADt

Host: Mimi Mefo Takambou

Debate: Sam Olukoya in Nigeria

Clip: Isaac Kaledzi in Ghana

Producer: Jane Nyingi

Listen and subscribe to The 77 Percent via AfricaLink on Apple Podcasts, Spotify or wherever else you get your podcasts. 

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About the show

The 77 Percent Podcast

The 77 Percent — The Magazine for Africa's Youth

A weekly podcast for the 77% of Africans who are under 35 years of age. We're a generation of confident, dynamic young people who are shaping Africa's future. You can listen below — or on your favorite podcast platform.

Go to show The 77 Percent — The Magazine for Africa's Youth