Digital WorldChinaWhat makes the TikTok algorithm so effective?To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 videoDigital WorldChina04/08/2023April 8, 2023The TikTok algorithm ensures that the feed is varied and entertaining because it's very good at recognizing personal preferences. As a result, users stay on the platform for up to 1.5 hours a day. https://p.dw.com/p/4PoKuAdvertisement