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Digital World

Why our brains love immersive art

Dorothee Grüner
December 6, 2024

Immersive art is booming. Colorful digital art exhibitions are a hit, promising visitors the opportunity to sink into the work. How effective are these installations? And do they heighten our appreciation of art?

https://p.dw.com/p/4bjbW
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Representation of a brain in several different colors

Why the brain loves immersive art

Why the brain loves immersive art

Scientists know why people are so enthusiastic about immersive art. For neuroaesthetics expert Susan Magsamen, one thing is clear: Art is as important for our well-being as a good night's sleep and exercise.
Digital WorldDecember 6, 202401:22 min
Shift New Art

Unpacking the success of immersive art

Unpacking the success of immersive art

Exhibitions by the art collective teamLab are a smash hit. The interactive, walkable installations allow visitors to become part of the works. What makes this art form so effective?
Digital WorldJanuary 29, 202403:51 min
Shift Gesamtsendung

SHIFT – Living in the Digital Age

SHIFT – Living in the Digital Age

Immersive art is booming. Colorful digital art exhibitions are a hit, promising visitors the opportunity to sink into the work. How effective are these installations? And do they heighten our appreciation of art?
Digital WorldDecember 6, 202412:36 min
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More from this show

The screen of a device showing an AI generated video.

Sora AI video generator: What you need to know

OpenAI's new video platform Sora lets you create clips using short text prompts. How does it work?
TechnologyDecember 12, 202404:02 min
Representation of a brain in several different colors

Why our brain loves immersive art

One thing is clear: art is as important for our well-being as a good night's sleep and exercise.
Digital WorldDecember 6, 202401:22 min
Shift AI Art

Hypnotic digital data sculptures

Refik Anadol turns data into immersive and ever-changing works of art.
Digital WorldDecember 6, 202401:45 min
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Skip next section About the show

About the show

Shift
Image: DWImage: DW

Shift — Living in the Digital Age

Can I use blockchain technology? Will artificial intelligence take over my career? What exactly is "Machine Learning"? These are some of the questions „SHIFT – Living in the Digital Age“ tries to answer.

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